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How Corporate Marketing can add value to different business verticals
I have seen many companies that are having 4 or 5 different business verticals that are run as SBUs (strategic business units) with a...
Jun 18, 20195 min read
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Elements of Marketing
Marketing is the most important activity every business must engage in because of its direct influence on sales and profitability. Every...
May 19, 20194 min read
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Do not ignore MARKETING while SELLING
“No sales. No company.” says Mark Cuban, owner of the Dallas Mavericks basketball club. Sales no doubt are the foundation of the...
Apr 19, 20194 min read
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How to get rid of departmental silos
As per Andrew Carnegie, “Teamwork is the ability to work together towards a common vision. The ability to direct individual...
Mar 7, 20194 min read
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