Blog: Blog2

Jun 17, 20214 min read

Why Digital Marketing is Important for Your Business?

Let us first understand “what is Digital Marketing”. As per Wikipedia, Digital Marketing is the component of marketing that utilizes...

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Oct 13, 20205 min read

Improve your Market Reach (MR) and Lead Generation (LG)

Many companies that I interact with have this twin challenge. The first is reaching the right prospect (potential customer) and the...

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Jun 18, 20195 min read

How Corporate Marketing can add value to different business verticals

I have seen many companies that are having 4 or 5 different business verticals that are run as SBUs (strategic business units) with a...

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May 19, 20194 min read

Elements of Marketing

Marketing is the most important activity every business must engage in because of its direct influence on sales and profitability. Every...

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Apr 19, 20194 min read

Do not ignore MARKETING while SELLING

“No sales. No company.” says Mark Cuban, owner of the Dallas Mavericks basketball club. Sales no doubt are the foundation of the...

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